BEHAVIORAL ECONOMICS ADVISORY

UNLOCK THE CONSUMER MIND

AMP UP YOUR MARKETING STRATEGIES

Traditional Marketing Research can shed light on important information about your consumers such as ‘who’ they are, ‘what’ they buy, ‘where’ and ‘when’ they buy. However, it falls seriously short when consumers are asked to elaborate on the most important question of ‘WHY’ – why do consumers behave the way they do?

LEVERAGE BEHAVIORAL ECONOMICS

TAPPING INTO THE ‘WHY’ IS CHALLENGING

Consumers are often not consciously aware of the reasons for their own behavior! Behavioral Economics, with the use of its actionable frameworks and theories, uncovers the ‘why’ and identifies the underlying motivations behind consumers’ behavior. With Behavioral economics in your arsenal, you can ask your consumers the right questions, get less-biased responses and consequently draw out the non-conscious, contextual and hidden drivers of their behavior.

Tailor, position and communicate product offerings to match the  underlying motivations of your consumers thereby increasing persuasion!

LEVERAGE BEHAVIORAL ECONOMICS TO TAP INTO YOUR CONSUMER’S MIND

THE TIME HAS COME FOR YOUR COMPANY TO OPEN ITS DOORS TO THE POWERFUL SOLUTIONS OFFERED BY BEHAVIORAL ECONOMICS
 Your typical consumer is not all that ‘rational’ when it comes to making choices! Consumer decision-making is heavily influenced by mental shortcuts (i.e., heuristics) and the so-called biases that govern the human psychology. 

BE THE EARLY MOVER IN YOUR INDUSTRY
Learn how to leverage the ‘consumer psychology’ to develop activation solutions grounded in Behavioral Economics. Design effective interventions revolving around effective product positioning, communications, advertising, segmentation, pricing and other business-related aspects.

OUR OFFERINGS

TAILORED SOLUTIONS

Learn how to leverage the ‘consumer psychology’ to develop activation solutions grounded in Behavioral Economics.

  • Complete 360 Degree Behavioral Economics Evaluation And Strategic Activation Workshop Plan For Your Organization
  • Three-Part Webinar Series Tailored Specifically For Your Organization
  • Project Based Behavioral Science Consulting

BE THE EARLY MOVER IN YOUR INDUSTRY

BEA Contact

BEHAVIORAL ECONOMICS ADVISORY TEAM

Dr. Sunaina Shrivastava, PhD

Dr. Sunaina Shrivastava, PhD

Chief Behavioral Advisor

Having spent 7+ years in the field of Behavioral Science/Economics, Dr. Sunaina Shrivastava is a specialist in terms of Consumer-Behavior and Judgment & Decision Making. She is the Chief Behavioral Advisor at Mind Genomics…more
Dr. Gaurav Jain, PhD

Dr. Gaurav Jain, PhD

Executive Advisor & Academic Expert- Behavioral Economics

Dr. Jain is a tenured-track Assistant Professor of Marketing at The Lally School of Management at Renssalear Polytechnic Institute (RPI) in New York. With over 8 years of experience in the field of Marketing, Consumer Insights, and…more

Taarini Gupta, MS

Taarini Gupta, MS

Behavioral Scientist

Taarini has 5 years of experience conducting psychological and behavioral research. She has extensive knowledge in the application of behavioral science concepts to social, organizational, as well political structures…more
Dr. Kenneth J. Rotondo, DVM, MBA

Dr. Kenneth J. Rotondo, DVM, MBA

Founding Partner, President

Dr. Rotondo is a veterinarian, speaker, consultant, and entrepreneur who has collaborated with a variety of groups and organizations to increase business and personal performance…more

Claire Dinaso, MBA

Claire Dinaso, MBA

VP, Director of Client Services

Claire is a skilled facilitator of the Mind Genomics science. Prior to joining the MGA team, Claire spent 11 years with Howard Moskowitz and Bert Krieger at Moskowitz Jacobs as Vice President of Research Her in-depth…more