Speaking Engagement: Social Media Week NYC 03.02.2017

SMWNYC 2017 offered thousands of attendees a week’s worth of cutting edge thought leadership in the heart of Big Apple. MGA President Dr. Ken Rotondo and Neal Fishman of IBM’s Cognitive Solutions Team co-hosted a presentation on the need to step away from traditional surveys, methods for delivering more refined market segmentation, and the power that natural language processing (NLP) affords today’s savviest marketers. Learn more here: https://socialmediaweek.org/newyork/events/machine-learning-human-motivators-understanding/