White Papers

White Paper: Empirical Insights Drives 30% Increase in Matriculation For National University

Introduction

National University is the second largest private, nonprofit institution of higher education in California and the twelfth largest in the United States. They offer over 130 online and on-campus bachelor’s and graduate degree programs.

With a shrinking demographic and increased competition for students, how does one university communicate its message to individual prospective students and engage them in matriculation?