Rehavior
FAQ

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What is Rehavior?
Rehavior is a digital healthcare communication platform that uses behavioral science and AI to personalize messaging for patients. This personalized approach aims to improve patient adherence to treatment plans, ultimately leading to better health outcomes.
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Why is there a need for Rehavior?
Traditional healthcare communication often relies on generic messaging that fails to resonate with individual patient motivations. This can lead to poor adherence to treatments for chronic diseases, preventative screenings, and substance use disorders, resulting in significant costs and poorer health outcomes. Rehavior addresses this issue by tailoring messages to each patient's unique motivations, increasing engagement and adherence.
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How does Rehavior work?
Rehavior's technology analyzes patient responses to a brief set of questions, identifying their primary motivations and mindsets. Using a proprietary algorithm based on behavioral science, the platform then recommends personalized messaging strategies for healthcare providers. This approach moves away from generic communication towards targeted messages that resonate with individual patients.
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What are the proven benefits of using Rehavior?
Clinical trials using Rehavior have demonstrated significant improvements in patient outcomes. For instance, a trial focusing on reducing 30-day readmission rates for congestive heart failure patients saw a remarkable drop from 17.6% to 4.8% when Rehavior was implemented. Similarly, Rehavior significantly increased colonoscopy screening completion rates compared to standard communication methods.
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Who are the target users of Rehavior?
Rehavior is designed to be used by a wide range of healthcare stakeholders, including:
  • Healthcare providers (doctors, nurses, etc.)
  • Call centers and support lines
  • Patient engagement platforms
  • Medicare Advantage providers
  • EHR vendors
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What are Rehavior's primary addressable markets?
Rehavior has identified several key addressable markets with significant potential for impact:
  • Preventative Screenings: Increasing adherence to screenings like colonoscopies and mammograms.
  • Chronic Disease Management: Improving medication adherence and lifestyle changes for conditions like diabetes.
  • Substance Use Disorder: Supporting patients in recovery through personalized messaging.
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How does Rehavior generate revenue?
Rehavior employs a multi-faceted revenue model, including:
  • Subscription fees: Providers pay a recurring fee to access the platform.
  • Revenue sharing: Reimbursement opportunities exist through specific CPT codes for behavioral health assessments.
  • Risk-based contracts: Partnering with payers on agreements where financial incentives are tied to improved patient outcomes.
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Who are Rehavior’s competitors?
While several companies operate within the healthcare technology space, Rehavior distinguishes itself through its unique focus on personalized communication driven by behavioral science. One notable competitor is Lirio, which also utilizes AI and behavioral insights. However, Rehavior differentiates itself through its robust, evidence-based approach and a strong foundation in scientific research.
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